The Mission section contains a free online catalogue illustrating the use of organizational mission statements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain examples of mission statements, used as management tools in actual business context.

Industry	Industry sub-categories	List/Index
Utilities	Electricity Natural Gas	S&P 500 Fortune 500


Organization
Duke Energy
Country United States Nature of activities Provider of electric and gas services Weblink Click on the image to visit the resource. Tags KPI in practice link http://www.smartkpis.com/kpi_examples_in_practice/duke-energy-performance-report-electricity-industry-770.html	The images and documents shown on this page are copyright protected by their authors and/or respective organisations.



Mission
Edited on: 2011-05-25 To make people’s lives better by providing gas and electric services in a sustainable way — affordable, reliable and clean.
Reference
http://www.duke-energy.com/about-us/charter.asp

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The statement:

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Mission Statement	Vision Statement
Goal	Objective
Target	SMART Objective
Critical Success Factor (CSF) / Value Driver	smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator	Key Performance Indicator (KPI)
Initiative	Milestone