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The Mission section contains a free online catalogue illustrating the use of organizational mission statements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain examples of mission statements, used as management tools in actual business context.
Industry Industry sub-categories List/Index
Retail - Fortune 500
   
Organization
McDonald's

Country
United States

Nature of activities
Chain of hamburger fast food restaurants

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Mission
  • Edited on: 2011-05-16
    McDonald's brand mission is to "be our customers' favorite place and way to eat."
Reference
http://www.aboutmcdonalds.com/mcd/our_company/mcd_faq/student_research.html?DCSext.destination=http://www.aboutmcdonalds.com/mcd/our_company/mcd_faq/student_research.html#1

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