Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Government - State / Federal Resources and Energy
Madrid General


Nature of activities
Development and management of infrastructure, renewable energy, water and services

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water provider

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  • Edited on: 2011-01-14
    To be a leader in the creation, development and management of infrastructure, energy and water; contributing actively to social wellbeing, sustainable development and the creation of value for our stakeholder groups.
  • Honesty
  • Leadership
  • Excellence
  • Environmental concern
  • Social responsibility
  • Long term view
  • Financial strength
  • Customer focus
  • Innovation
  • Care for people

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The statement:

"Dissemination of Information - Pertinent information will be disseminated to appropriate stakeholders in a timely and efficient manner."

is an example of

Mission Statement Vision Statement
Goal Objective
Target SMART Objective
Critical Success Factor (CSF) / Value Driver smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator Key Performance Indicator (KPI)
Initiative Milestone