Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Hospitality & Tourism Hotel / Accommodation
CAC 40


Nature of activities
Offers accommodation in luxury to economic hotels & motels

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  • Edited on: 2011-01-13
    To capitalise on its success in standing up to the economic crisis and its continuing growth dynamic, to raise its development and innovation targets.
  • Innovation : is our trademark
  • The spirit of conquest : is our growth engine
  • Performance : is the key to our continued success
  • Respect : is basis of all our relationships
  • Trust : is the foundation of our management

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The statement:

"Dissemination of Information - Pertinent information will be disseminated to appropriate stakeholders in a timely and efficient manner."

is an example of

Mission Statement Vision Statement
Goal Objective
Target SMART Objective
Critical Success Factor (CSF) / Value Driver smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator Key Performance Indicator (KPI)
Initiative Milestone