Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.


Nature of activities
HR services provider

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human resources

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  • Edited on: 2011-05-12
    As the world‘s leading provider of HR solutions – a business that has a positive impact on millions of people every year – we are conscious of our global role.
  • Edited on: 2011-05-12
    To inspire individuals and organisations to work more effectively and efficiently, and create greater choice in the domain of work, for the benefit of all concerned.

team spirit

Our work and best practice exchange is based on mutual respect and trust. We cooperate across boundaries, branches and disciplines. Team trust and talent are our key words.

customer focus

Our expertise lies in customising solutions and connecting the right people. We are committed to building long term partnerships with our colleagues, associates and clients. The focus on people with a warm heart, cool head and working hands is our core competence. responsibility

Our integrity leads to better work, better life - and to a sustainable future.  We are honest and fair partners to our stakeholders at all times. Promoting fairness, diversity and equality is our corporate legacy. entrepreneurship

Our passion is to lead through enterprise and innovation. We encourage initiative in decision making and creative solutions. Going the extra mile is our ambition.


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