Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.


Nature of activities
Telecommunication services provider

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mobile telecommunications provider,
telecommunication company

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  • Edited on: 2011-02-02
    To enrich people’s lives by transforming the way the world communicates.  
  • Edited on: 2011-02-02
    To use our unique capabilities to ensure that our customers thrive, our business grows and we enrich the personal communications experience for people around the world.  
  • Customers First : We exist to serve our customers. Our success will be determined by how well we perform for our customers.
  • Innovation : We are intuitive, curious, inventive, practical and bold, which allows us to create new ideas for our customers, our business and employees. These ideas come from anywhere throughout our global operations.
  • Teamwork : Success requires teamwork. We are collaborative and respect the contributions of each person to the team’s success.
  • Respect : We are a global company with many cultures. We respect and embrace people and perspectives from all over the world.
  • Accountability : We do what we say we will do. We own a collective responsibility towards customers, colleagues, communities and shareholders.

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