Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
- DAX
   
Organization
BASF

Country
Germany

Nature of activities
Provider of chemical products

Weblink
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Tags
chemical products

KPI in practice link
http://www.smartkpis.com/kpi_examples_in_practice/basf-performance-report-other-industry-712.html
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Vision
  • Edited on: 2011-02-02
    We are "The Chemical Company" successfully operating in all major markets. Our customers view BASF as their partner of choice. Our innovative products, intelligent solutions and services make us the most competent worldwide supplier in the chemical industry. We generate a high return on assets. We strive for Sustainable Development. We welcome change as an opportunity. We, the employees of BASF, together ensure our success.
Reference
Mission
  • Edited on: 2011-02-02
    To offer intelligent solutions based on innovative products and tailor-made services. To create opportunities for success through trusted and reliable partenrships.  
Reference
Values
  • Sustainable Profitable Performance
  • Innovation for the Success of Our Customers
  • Safety, Health, Environmental Responsability
  • Personal and Professional Competence
  • Mutual Respect and Open Dialogue
  • Integrity
Reference

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