Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Bank of America

United States

Nature of activities
Provider of financial services

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financial services

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  • Edited on: 2011-05-18
    To offer lending and investment products that Serve low- and moderate-income individuals and families Improve underserved low- and moderate-income communities Create sustainable practices for the long haul
  • Doing the right thing : We have the responsibility to do the right thing for our customers, shareholders, communities and one another.
  • Trusting & teamwork : We succeed together, taking responsibility for our customers' satisfaction.
  • Inclusive meritocracy : We care about one another, value one another's differences, focus on results and strive to help all associates reach their full potential.
  • Winning : We have a passion for achieving results and winning - for our customers, our shareholders, our communities and one another.
  • Leadership : We will be decisive leaders at every level, communicating our vision and taking action to help build a better future.

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