Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Transportation Airlines
FTSE 100
British Airways

United Kingdom

Nature of activities
International airline service operator

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international airline

KPI in practice link
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  • Edited on: 2011-01-13
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  • British

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