Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Transportation Airlines
FTSE 100
   
Organization
British Airways

Country
United Kingdom

Nature of activities
International airline service operator

Weblink
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Tags
international airline

KPI in practice link
http://www.smartkpis.com/kpi_examples_in_practice/british-airways-performance-report-airlines-industry-46.html
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Vision
  • Edited on: 2011-01-13
     
Values
  • Safe and secure
  • Professional
  • Warm
  • Thoughtful
  • Responsible
  • British
Reference

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