Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
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Retail - ATX
Calgary BMW


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  • Edited on: 05/12/14
    Uncompromised Excellence The Dilawri Group of Companies strives to deliver complete customer satisfaction in all areas of our business through our passion, continuous innovation and the development and operation of state-of-the-art automotive dealerships.
  • Edited on: 05/12/14
    Passion to Serve The Dilawri Group of Companies is committed to offering world class products and customer service that builds lifetime customer relationships.
  • Passion for Excellence : To be the best, all the time.
  • Customer Focused : We ensure every customer is satisfied.
  • Teamwork : We promote an environment of collaboration and respect.
  • Integrity : We are professional, ethical, honest and accountable.
  • Willingness to Grow : We continuously innovate and improve.
  • Make a Difference : We support the communities we serve.

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The statement:

"Dissemination of Information - Pertinent information will be disseminated to appropriate stakeholders in a timely and efficient manner."

is an example of

Mission Statement Vision Statement
Goal Objective
Target SMART Objective
Critical Success Factor (CSF) / Value Driver smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator Key Performance Indicator (KPI)
Initiative Milestone