Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Manufacturing - NZSE 50
Cavalier Corporation

New Zealand

Nature of activities
Manufacturer of broadloom wool carpet

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  • Edited on: 2011-01-16
    To be Australasia's best carpet manufacturer and wool processor, with each business unit outperforming its competitors in earnings, service, product innovation, and quality. To achieve growth by leveraging off our experience and knowledge in core and allied businesses where we have distinct and proven competitive advantages.
  • Edited on: 2011-01-16
    To be the market leader, and the most preferred supplier, by focusing on brand values, superior product quality and innovation, and outstanding customer service. To foster an organisational culture dedicated to best practice and continuous improvement in product quality, customer service, and operational efficiencies. To attract and retain the very best people and to provide them with the environment to develop and grow. To develop long-term alliances, with key business partners, that are strategic to our business units. To ensure that returns from current and new investments in our existing business units exceed the Group's cost of capital. To actively seek and evaluate growth opportunities that best fit our investment criteria and risk profile.
  • To maximise returns to shareholders in a sustainable and consistent manner, whilst having regard to
  • To be a good corporate citizen in terms of social and environmental responsibilities, and to conduct

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The statement:

"Dissemination of Information - Pertinent information will be disseminated to appropriate stakeholders in a timely and efficient manner."

is an example of

Mission Statement Vision Statement
Goal Objective
Target SMART Objective
Critical Success Factor (CSF) / Value Driver smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator Key Performance Indicator (KPI)
Initiative Milestone