Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Resources Coal and Minerals Mining
Hang Seng
Shanghai Composite
   
Organization
China Shenhua

Country
China

Nature of activities
Coal-based integrated energy company

Weblink
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Tags
green,
international competitive capabilities,
scientific,
harmonious

KPI in practice link

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Vision
  • Edited on: 2011-04-20
    Pursuing the integrated development of coal mine, railway, port, electricity, coal-to-liquids and coal-to-chemicals, creating a large scale energy enterprise with international competitive capabilities.
Reference
Mission
  • Edited on: 2011-04-20
    Supplying green energy for our social development. 
Reference
Values

Pursuing scientific and harmonious development, cultivating corporate culture and achieve steady progress.

Reference

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