Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Real Estate / Property Real Estate Development
Straits Times
   
Organization
City Developments Limited

Country
Singapore

Nature of activities
Real estate developer

Weblink
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Tags
competent,
committed,
creative,
cooperative,
caring

KPI in practice link

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Vision
  • Edited on: 2011-05-04
    To maintain industry leadership in innovation, product quality, service standards, profitability and corporate social responsibility.
Reference
Mission
  • Edited on: 2011-05-04
    FOR CUSTOMERS: To offer quality and innovative products, unsurpassed service and value for money. FOR INVESTORS: To maintain profitability and optimum returns for their investment. FOR EMPLOYEES: To maximise the potential of staff and care for their personal well being and career development. FOR CONTRACTORS / SUPPLIERS: To select based on quality work and their ability to complement our commitment to environment, health and safety. FOR THE COMMUNITY: To serve the community we operate in so as to create a better place for all, especially caring for the less fortunate, enhancing youth development, promoting the arts and conserving the environment.
Reference
Values

Competent

Committed

Creative

Cooperative

Caring

Reference

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