Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Media Broadcasting (TV and Radio)
Fortune 500
S&P 500
DirecTV Group

United States

Nature of activities
Direct broadcast satellite service provider and broadcaster

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leadership ,
innovation ,
best experience

KPI in practice link

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  • Edited on: 2011-05-19
    Our vision is to make DIRECTV the best video experience anytime andITEM 1. BUSINESS anywhere for customers in both the United States and Latin America.

Leadership, innovation, decisiveness, agility, teamwork and integrity are values that have served us well over time and will continue as our core.



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The statement:

"Dissemination of Information - Pertinent information will be disseminated to appropriate stakeholders in a timely and efficient manner."

is an example of

Mission Statement Vision Statement
Goal Objective
Target SMART Objective
Critical Success Factor (CSF) / Value Driver smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator Key Performance Indicator (KPI)
Initiative Milestone