Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Media Broadcasting (TV and Radio)
Fortune 500
S&P 500
   
Organization
DirecTV Group

Country
United States

Nature of activities
Direct broadcast satellite service provider and broadcaster

Weblink
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Tags
leadership ,
innovation ,
decisiveness,
agility,
teamwork,
integity,
best experience

KPI in practice link

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Vision
  • Edited on: 2011-05-19
    Our vision is to make DIRECTV the best video experience anytime andITEM 1. BUSINESS anywhere for customers in both the United States and Latin America.
Reference
Values

Leadership, innovation, decisiveness, agility, teamwork and integrity are values that have served us well over time and will continue as our core.

 

Reference

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