Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Professional Services Engineering
S&P 500
   
Organization
Google

Country
United States

Nature of activities
Internet search engine and associated technologies

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KPI in practice link
http://www.smartkpis.com/kpi_examples_in_practice/google-performance-report-other-industry-958.html
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Vision
  • Edited on: 2011-05-26
    Make Internet advertising better - less intrusive, more effective, and more useful.
Reference
http://investor.google.com/releases/2007/0413.html
Mission
  • Edited on: 2011-05-26
    Organize the world's information and make it universally accessible and useful.
Reference
http://investor.google.com/corporate/faq.html#mission

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