Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Manufacturing - S&P 500
   
Organization
Harley-Davidson Inc

Country
United States

Nature of activities
Moto manufacturer

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Tags
customer,
stakeholders

KPI in practice link

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Vision
  • Edited on: 2011-05-26
    We fulfill dreams inspired by the many roads of the world by providing extraordinary motocycles and customer experiences. We fuel the passion for freedom in our customers to express their own individuality.
Reference
Mission
  • Edited on: 2011-05-26
    We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders.
Reference

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