Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Manufacturing - S&P 500
Johnson Controls Inc.

United States

Nature of activities
Building and automotive industries

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building efficiency,
automotive experience,
power solutions

KPI in practice link

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Johnson Controls values have strengthened our organization, shaped our culture and guided behavior on the job for more than 125 years. 

  • Integrity
  • Customer Satisfaction
  • Employee Engagement
  • Innovation
  • Sustainability


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