Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Agriculture - DAX
K + S


Nature of activities
Supplier of standard and speciality fertilizers

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goods for agriculture,

KPI in practice link

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  • Edited on: 2011-02-02
    Source of growth and life through nutrients and minerals.
  • Edited on: 2011-02-02
    To mine and process raw materials and improve nutrition, health and quality of life with our products and services To occupy leading positions in the markets To be our customers' preffered partner To strenghten our raw material and production base and expand it globally To further increase the value added by developing new products and more efficient processes To achieve a fair balance of economic, ecological and social concerns To create sustainable values for our stakeholders and take on responsability in society To be an attractive employer for employees from all over the world
  • Sustainable success
  • Social Responsability
  • Respect and Fairness in Dealing with Business Pertners and Employees
  • Promoting the Personal and Specialist Competencies of Our Employees
  • Transparency
  • Integrity

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The statement:

"Dissemination of Information - Pertinent information will be disseminated to appropriate stakeholders in a timely and efficient manner."

is an example of

Mission Statement Vision Statement
Goal Objective
Target SMART Objective
Critical Success Factor (CSF) / Value Driver smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator Key Performance Indicator (KPI)
Initiative Milestone