Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Manufacturing - S&P 500
   
Organization
Kellogg Company

Country
United States

Nature of activities
Food processing

Weblink
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Tags
cereals,
cookies,
crackers,
fruit flavored snacks,
vegetarian,
waffles,
syrup,
beverages

KPI in practice link

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Vision
  • Edited on: 2011-12-05
    To be the food company of choice.
Reference
Mission
  • Edited on: 2011-12-05
    To drive sustainable growth through the power of our people and brands by better serving the needs of our consumers, customers and communities.
Reference
Values
  • Integrity
  • Accountability
  • Passion
  • Humility
  • Simplicity
  • Results
Reference

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The statement:

"Dissemination of Information - Pertinent information will be disseminated to appropriate stakeholders in a timely and efficient manner."

is an example of


Mission Statement Vision Statement
Goal Objective
Target SMART Objective
Critical Success Factor (CSF) / Value Driver smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator Key Performance Indicator (KPI)
Initiative Milestone