Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Transportation Marine Transport / Shipping
Straits Times
   
Organization
Keppel Corporation

Country
Singapore

Nature of activities
Offshore and marine service provider

Weblink
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Tags
profit,
safety,
innovation,
sustaining growth,
empowering lives,
nurturing communities

KPI in practice link

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Vision
  • Edited on: 2011-05-04
    To be the Provider of Choice for Solutions to the Offshore & Marine Industries, SustainableEnvironment and Urban Living.
Reference
Mission
  • Edited on: 2011-05-04
    We will develop and execute our business profitably, with Safety and Innovation, guided by ourthree key business thrusts of Sustaining Growth, Empowering Lives and Nurturing Communities.
Reference

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