Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.

Industry	Industry sub-categories	List/Index
Retail	-	DAX


Organization
Metro
Country Germany Nature of activities International retailer Weblink Click on the image to visit the resource. Tags retail KPI in practice link http://www.smartkpis.com/kpi_examples_in_practice/metro-performance-report-retail-industry-475.html	The images and documents shown on this page are copyright protected by their authors and/or respective organisations.



Mission
Edited on: 2011-01-13 Retail is our world. That’s why our customers are at the centre of everything that we do as a company. Every day, we successfully bring together people and products – millions of them, in all corners of the globe. It’s just one way in which we create added value. Not only for our customers, but also for our shareholders, employees and society as a whole. And that’s what really matters!
Reference
http://www.metrogroup.de/servlet/PB/menu/1202410_l2/index.html
Values
Service Quality Transparency
Reference
http://www.metrogroup.de/servlet/PB/menu/1200290_l2/index.html

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Mission Statement	Vision Statement
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Metric / Performance Measure / Performance Indicator	Key Performance Indicator (KPI)
Initiative	Milestone

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