Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Retail - DAX


Nature of activities
International retailer

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  • Edited on: 2011-01-13
    Retail is our world. That’s why our customers are at the centre of everything that we do as a company. Every day, we successfully bring together people and products – millions of them, in all corners of the globe. It’s just one way in which we create added value. Not only for our customers, but also for our shareholders, employees and society as a whole. And that’s what really matters!
  • Service
  • Quality
  • Transparency

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The statement:

"Dissemination of Information - Pertinent information will be disseminated to appropriate stakeholders in a timely and efficient manner."

is an example of

Mission Statement Vision Statement
Goal Objective
Target SMART Objective
Critical Success Factor (CSF) / Value Driver smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator Key Performance Indicator (KPI)
Initiative Milestone