Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.

Industry	Industry sub-categories	List/Index
Technology	-	Fortune 500


Organization
Microsoft
Country United States Nature of activities Provides software and hardware solutions and services Weblink Click on the image to visit the resource. Tags software provider, hardware provider KPI in practice link http://www.smartkpis.com/kpi_examples_in_practice/microsoft-performance-report-other-industry-540.html	The images and documents shown on this page are copyright protected by their authors and/or respective organisations.



Mission
Edited on: 2011-01-30 To help people and businesses throughout the world realize their full potential.
Reference
http://www.microsoft.com/about/en/us/default.aspx
Values
Integrity Honesty Openness Personal excellence Constructive self-criticism Continual self-improvement Mutual respect
Reference
http://www.microsoft.com/about/en/us/default.aspx

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Mission Statement	Vision Statement
Goal	Objective
Target	SMART Objective
Critical Success Factor (CSF) / Value Driver	smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator	Key Performance Indicator (KPI)
Initiative	Milestone