Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Financial Institutions Insurance
Investments
Fortune 500
   
Organization
New York Life Insurance

Country
United States

Nature of activities
Life insurance and investment services provider

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Tags
financial security,
peace of mind ,
financial strength,
integrity,
humanity

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Mission
  • Edited on: 2011-05-09
    New York Life’s mission is to provide financial security and peace of mind through our insurance, annuity and investment products and services.
Reference
Values
  • Financial Strength
  • Integrity
  • Humanity
Reference

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