Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Government - Local - CMA.CA


Nature of activities
Provider of pension services

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retirement system

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  • Edited on: 2011-02-22
    Lead To be the leader in the pension industry. Perform To provide first-in-class investment management. Serve To deliver superior pension services to our members and employers. Grow To attract investment partners through our leadership.
  • Fairness : Being consistent, equitable and balanced.
  • Integrity : Conducting business honestly and ethically.
  • Respect : Treating each other with dignity and trust.
  • Service : Exceeding our members' expectations.
  • Team work : Working together to achieve results.

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