Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Resources Oil and Gas


Nature of activities
Gasoline and oil products

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gas production,
oil production

KPI in practice link

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  • Edited on: 2011-01-16
    To create long-term ties based on trust and mutual benefit with the company's customers, suppliers, and the nearby sales circle. To encourage and promote initiative and identification with the company among its employees, while continually developing the human resource, team spirit and cooperation. To manage its businesses while protecting the environment. To strengthen its ties with the community in which it operates and will cultivate cooperative relations with the various authorities and government bodies. To place emphasis on the subject of information - its collection, analysis, distribution and retrieval as required. To cultivate channels of communication within and between the corporation's various companies, in accordance with legal and business restrictions and commercial confidentiality. To operate with a view to maximizing the synergetic advantages inherent in the Group.
  • Leadership
  • Attentiveness
  • Availability
  • Cleanliness

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The statement:

"Dissemination of Information - Pertinent information will be disseminated to appropriate stakeholders in a timely and efficient manner."

is an example of

Mission Statement Vision Statement
Goal Objective
Target SMART Objective
Critical Success Factor (CSF) / Value Driver smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator Key Performance Indicator (KPI)
Initiative Milestone