Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Hospitality & Tourism Food and Beverage Service
S&P 500
   
Organization
Sara Lee Corp.

Country
United States

Nature of activities
Consumer Goods

Weblink
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Tags
bakery,
beverage,
meats

KPI in practice link

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Vision
  • Edited on: 2011-12-16
    To be the first choice of consumers and customers around the world by bringing together innovative ideas, continuous improvement and people who make things happen.
Reference
Mission
  • Edited on: 2011-12-16
    To simply delight you... every day.
Reference
Values
  • Act with INTEGRITY;
  • Use IMAGINATION;
  • Be INCLUSIVE;
  • Work as a TEAM;
  • Have PASSION to excel.
Reference

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