Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Resources Coal and Minerals Mining
BSE 30
Sterlite Industries


Nature of activities
Non-ferrous metals and mining company

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mining company

KPI in practice link

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  • Edited on: 2011-02-23
    To be the world’s leading copper producer delivering sustainable value to all stakeholders by leveraging technology and best practices.
  • Edited on: 2011-02-23
    To build a knowledge and process driven organization through TPM. To create sustainable value through safe, clean and green processes. To sustain leadership position in domestic and global market through market development and customer delight. To be the best and most respectable corporate citizen. To leverage technology to its full potential across the business cycle. To harness the profitable and growing CCR/value added product from 240KMT to 600 KMT per annum. To achieve Zero cost and beyond. To secure raw material through long term contracts and captive mines.

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The statement:

"Dissemination of Information - Pertinent information will be disseminated to appropriate stakeholders in a timely and efficient manner."

is an example of

Mission Statement Vision Statement
Goal Objective
Target SMART Objective
Critical Success Factor (CSF) / Value Driver smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator Key Performance Indicator (KPI)
Initiative Milestone