Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Manufacturing - Nikkei 225


Nature of activities
Residual equipment provider

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  • Edited on: 2011-04-28
    Toward a Dynamic, Vibrant, and Excellent TOTO Dynamic TOTO aims to create a dynamic company with a globally competitive business structure and a brand name that is recognized and supported by customers around the world. Vibrant TOTO aims to create a more vibrant company by facilitating communication with customers and motivating employees. Excellent TOTO aims to create an excellent company that is highly transparent, has strong ethical standards and gains the trust of society.
  • Edited on: 2011-04-28
    Universal Design Environment Bonds  

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The statement:

"Dissemination of Information - Pertinent information will be disseminated to appropriate stakeholders in a timely and efficient manner."

is an example of

Mission Statement Vision Statement
Goal Objective
Target SMART Objective
Critical Success Factor (CSF) / Value Driver smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator Key Performance Indicator (KPI)
Initiative Milestone

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