Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
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Manufacturing - Nikkei 225


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  • Edited on: 31 October 2013
    Toyota will lead the way to the future of mobility,enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality,constant innovation and respect for the planet,we aim to exceed expectations and be rewarded with a smile. We will meet our challenging goals by engaging the talent and passion of people, who believe there is always a better way.
  • Let's think big
  • Let's see what is possible
  • Let's make cars more exciting
  • Let's share good ideas
  • Let's make great things happen
  • Let's imagine a better world
  • Then let's make one
  • Let's go places

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