Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Transportation Land Transport (Road & Rail)
S&P 500
Union Pacific Corp

United States

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    Building America Our vision symbolizes the Union Pacific experience for all the people whose lives we touch. It connects the importance of UP’s rail transportation to America's economy, honors the generations that preceded us and is the promise for the generations that will follow us.
  • Edited on:
    The Men and Women of Union Pacific Are Dedicated to Serve. Union Pacific works for the good of our customers, our shareholders and one another. Our commitment defines us and drives the economic strength of our company and our country.
- Focus on Performance. Our concentration and determination will drive our safety, customer satisfaction and quality results. - Ensure High Ethical Standards. Our reputation will always be a source of pride for our employees and a bond with our customers, shareholders and community partners. - Work as a Team. We are all part of the same team, and working together to reach our common goals is one of our strengths. Communication and respect are the foundation of great teamwork.

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