Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Media Film and Music
S&P 500
Walt Disney Company

United States

Nature of activities
Media Conglomerate

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media group,
television group,
parks & resorts

KPI in practice link

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  • Edited on:
    At Walt Disney Parks and Resorts, all of our cast, crew and Imagineers across the globe share one vision—to give our guests opportunities to create memories with their friends, families and loved ones that will last forever.
  • Innovation
  • Quality
  • Community
  • Optimism
  • Decency

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