Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Wells Fargo & Co

United States

Nature of activities
Financial services company

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credit cards,
specialized & international banking,
loans & credit,

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  • Edited on: 28/12/11
    We want to satisfy all our customers’ financial needs and help them succeed financially.
  • People : We value and support our people as a competitive advantage.
  • Ethics : We strive for the highest ethical standards with team members, customers, our communities and shareholders.
  • What’s right for our customers : We value what’s right for our customers in everything we do.
  • Diversity : We value, and learn from, the diversity of team members, customers and communities.
  • Leadership : We’re all called to be leaders.

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