Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Manufacturing - Fortune 500
Whirlpool Corporation

United States

Nature of activities
Global manufacturer and marketer of home appliances

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home appliances

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  • Edited on: 2011-02-09
    Every Home… Everywhere… with Pride, Passion and Performance Pride in our work and each other Passion for creating unmatched customer loyalty for our brands Performance that excites and rewards global investors with superior returns
  • Edited on: 2011-02-09
    Everyone, Passionately Creating Loyal Customers for Life.    
  • Respect : We must trust one another as individuals and value the capabilities and contributions of each person.
  • Integrity : We must conduct all aspects of business honorably – ever mindful of the longtime Whirlpool Corporation belief that there is no right way to do a wrong thing.
  • Diversity and Inclusion : We must maintain the broad diversity of Whirlpool people andideas. Diversity honors differences, while inclusion allows everyone to contribute. Together, we create value.
  • Teamwork : We must recognize that pride results in working together to unleash everyone’s potential, achieving exceptional results.
  • Spirit of Winning : We must promote a Whirlpool culturethatenables individuals and teams to reach and take pride in extraordinary results and further inspire the "Spirit of Winning" in all of us.

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