Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.

Industry	Industry sub-categories	List/Index
Retail	-	Fortune 500 S&P 500


Organization
Whole Foods Market
Country United States Nature of activities Organic food Weblink Click on the image to visit the resource. Tags natural food, organic food, body care products KPI in practice link	The images and documents shown on this page are copyright protected by their authors and/or respective organisations.



Mission
Edited on: 2011-12-03 Whole Foods Whole People Whole Planet
Reference
http://www.wholefoodsmarket.com/careers/workhere.php
Values
Selling the highest quality natural and organic products available Satisfying and delighting our customers Supporting team member happiness and excellence Creating wealth through profits & growth Caring about our communities & our environment Creating ongoing win-win partnerships with our suppliers Promoting the health of our stakeholders through healthy eating education
Reference
http://www.wholefoodsmarket.com/company/corevalues.php

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Mission Statement	Vision Statement
Goal	Objective
Target	SMART Objective
Critical Success Factor (CSF) / Value Driver	smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator	Key Performance Indicator (KPI)
Initiative	Milestone