Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Hospitality & Tourism Hotel / Accommodation
S&P 500
Wyndham Worldwide Corp

United States

Nature of activities
Hospitality Company

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hotels and resorts,
days inn,
garden hotels,
wyndham exchange & rentals

KPI in practice link

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  • Edited on: 28/12/11
    We will be the global leader in travel accommodations welcoming our guests to iconic brands and vacation destinations through our signature Count On Me! service.
  • Integrity : Act with integrity in all that we do: Without integrity, the foundations of business and life crumble.
  • Respect : Respect everyone, everywhere: Whether we are working with a customer, a hotel franchisee, a senior executive or a security guard - respect knows no boundaries.
  • Provide individual opportunity and accountability : As leaders, we need to actively include diversity in our thought process. Diversity or inclusion - here at Wyndham Worldwide, it is the same concept. Being inclusive expands our horizons and our society.
  • Improve our customers' lives : Whether we are helping our hotel franchisees or resort affiliates with their businesses or creating memorable experiences for the guests visiting our properties — we strive to improve their lives through their interaction with us.
  • Support our communities : As a large company, we provide employment that helps out the communities in which we operate.

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