Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
Industry Industry sub-categories List/Index
Manufacturing - S&P 500
Zimmer Holdings Inc

United States

Nature of activities
Medical device

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orthopaedic reconstructive devices,
spinal and trauma devices,
dental implants,
orthopaedic surgical product

KPI in practice link

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  • Edited on: 29/12/11
    Lead the industry in delivering value to healthcare providers, their patients and stockholders, while embracing our social responsibilities.
  • Customers First : We are committed to being responsive to our customers’ needs and earning their trust every day.
  • Do the Right Thing : We hold ourselves to the highest standards of quality and integrity in everything we do.
  • Innovate and Improve : We are driven to develop innovative products that make a difference and to continuously improve our performance.
  • Win through Results : We are accountable for delivering on our commitments and recognize that success requires a winning attitude, discipline and a sense of urgency.
  • Dedication to People : We are dedicated to attracting and retaining the best talent and enabling individuals to achieve their highest potential.
  • One Zimmer : We perform as a global company and value diversity of background, talent and style.

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The statement:

"Dissemination of Information - Pertinent information will be disseminated to appropriate stakeholders in a timely and efficient manner."

is an example of

Mission Statement Vision Statement
Goal Objective
Target SMART Objective
Critical Success Factor (CSF) / Value Driver smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator Key Performance Indicator (KPI)
Initiative Milestone