Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.

Event Production and Promotion

Event production and promotion refers to the conception, organizing and promotion of events of arts, live performances and exhibitions. KPIs focus on public-related performance, such as attendance, impressions etc. and also on the profitability of the events.

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