Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.

Training and Other Education

Training and other education refer to the teaching, examination, graduation and learning activities and outcomes. It regards other means of education than offered by the academic field, that can require or not an accreditation. A difference is made between vocational education, mostly undertaken in workplaces and frequently related to upskilling and non-formal adult education including the learning for personal development. KPIs focus on the quality and attractiveness of the educational offer and act.

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The statement:

"Dissemination of Information - Pertinent information will be disseminated to appropriate stakeholders in a timely and efficient manner."

is an example of


Mission Statement Vision Statement
Goal Objective
Target SMART Objective
Critical Success Factor (CSF) / Value Driver smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator Key Performance Indicator (KPI)
Initiative Milestone