Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.

Travel Agency

Travel agency refers to selling travel-related products and services, by representing third part suppliers, such as airlines, hotels, car rentals, sightseeing tours etc. KPIs in this industry regard customer service, productivity, booking services, in terms of quality and efficiency.

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