Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.

Non-profit / Non-governmental

Non-profit organizations (NPOs) include all entities where funds are not distributed to owners, but are used in pursuing the organization's reasons of existence. Several examples would be charitable organizations, trade unions and public arts organizations. Most governments and government agencies meet this definition, but in most countries they are considered a separate type of organization and not counted as non-profit organizations. Non-governmental organizations (NGOs), sometimes called civil society organizations, are entities where there is no governmental participation. KPIs measure the efficiency in raising the resources needed and the impact of their redistribution.

Purposeful Identity reports

Select your Purposeful Identity from the reports listed below:


South Africa
Last updated
13 January 2011
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The statement:

"Dissemination of Information - Pertinent information will be disseminated to appropriate stakeholders in a timely and efficient manner."

is an example of

Mission Statement Vision Statement
Goal Objective
Target SMART Objective
Critical Success Factor (CSF) / Value Driver smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator Key Performance Indicator (KPI)
Initiative Milestone