Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.


Publishing is the industry whose reason of existence is making information available for public view, this including the services and activities of production and dissemination of literature or information. Publishing starts with the development stages, the material acquisition, copy-editing, graphic design, production – printing (and its electronic equivalents). After this, publishing addresses the marketing and distribution of newspapers, magazines, books, literary works, musical works, software and other works dealing with information, including the electronic media. KPIs focus on the publishing services efficiency and the behavior of the consumers of the publishing outputs.

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