Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.


Sports include all athletic activities requiring physical demand, skills and fitness and often of a competitive nature. The term is also used to include activities that require a mental concentration and effort, such as card games or board games which do not involve elements of luck, or motor sports, where beyond physical shape, the quality of the equipment, as well as the mental acuity play an important role.


American Football (0) Cricket (0)
Badminton (0) Football / Soccer (0)
Baseball (0) Rugby (0)
Basketball (0) Tennis (0)

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The statement:

"Dissemination of Information - Pertinent information will be disseminated to appropriate stakeholders in a timely and efficient manner."

is an example of

Mission Statement Vision Statement
Goal Objective
Target SMART Objective
Critical Success Factor (CSF) / Value Driver smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator Key Performance Indicator (KPI)
Initiative Milestone