Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.


Basketball is a team sport played between two teams of five players using a spherical ball and fallowing a well defined set of rules. The purpose of the game is to score as many point as possible can against one another by throwing the ball through an elevated hoop on the opponet's side of a rectangular court. Because of its complexity there are a lot of performance parameters which can be measured during a game.

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