Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.

Basketball

Basketball is a team sport played between two teams of five players using a spherical ball and fallowing a well defined set of rules. The purpose of the game is to score as many point as possible can against one another by throwing the ball through an elevated hoop on the opponet's side of a rectangular court. Because of its complexity there are a lot of performance parameters which can be measured during a game.

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The statement:

"Dissemination of Information - Pertinent information will be disseminated to appropriate stakeholders in a timely and efficient manner."

is an example of


Mission Statement Vision Statement
Goal Objective
Target SMART Objective
Critical Success Factor (CSF) / Value Driver smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator Key Performance Indicator (KPI)
Initiative Milestone