Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.


Airlines includes the transport of passengers or freight by air or via space. Airline services can be categorized as being intercontinental, intracontinental, domestic or international and may be operated as scheduled services or charters. KPIs focus on flight operations and passenger and cargo characteristics.

Purposeful Identity reports

Select your Purposeful Identity from the reports listed below:

Cathay Pacific

Last updated
14 January 2011
Rating: (0/5)
Industry: Transportation 
0 Comments      15368 views
List: Hang Seng ;

British Airways

United Kingdom
Last updated
13 January 2011
Rating: (0/5)
Industry: Transportation 
0 Comments      13997 views
List: FTSE 100 ;

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