Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.

Most visited Purposeful Identities

Starbucks

Country
United States
Last updated
07 June 2011
Rating: (0/5)
Industry: Retail 
0 Comments      45340 views
List: Fortune 500 ; S&P 500 ;

Adidas

Country
Germany
Last updated
13 January 2011
Rating: (0/5)
Industry: Retail 
0 Comments      38817 views
List: DAX ;

Samsung

Country
Korea, South
Last updated
13 January 2011
Rating: (0/5)
0 Comments      28306 views
List: Fortune 500 ;

LVMH

Country
France
Last updated
30 June 2011
Rating: (0/5)
Industry: Manufacturing 
0 Comments      27498 views
List: CAC 40 ;

SABMiller

Country
United Kingdom
Last updated
19 April 2011
Rating: (0/5)
Industry: Manufacturing 
0 Comments      26206 views
List: FTSE 100 ;

Huawei

Country
China
Last updated
18 January 2011
Rating: (0/5)
0 Comments      24442 views
List: Hang Seng ;

Accor

Country
France
Last updated
13 January 2011
Rating: (0/5)
Industry: Hospitality & Tourism 
0 Comments      21148 views
List: CAC 40 ;

Ford Motor Company

Country
United States
Last updated
26 May 2011
Rating: (0/5)
Industry: Manufacturing 
0 Comments      20416 views
List: S&P 500 ;

Yahoo Inc

Country
United States
Last updated
29 December 2011
Rating: (0/5)
Industry: Technology 
0 Comments      19585 views
List: S&P 500 ;

Reliance Industries

Country
India
Last updated
03 May 2011
Rating: (0/5)
Industry: Manufacturing 
0 Comments      18492 views
List: BSE 30 ;



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The statement:

"Dissemination of Information - Pertinent information will be disseminated to appropriate stakeholders in a timely and efficient manner."

is an example of


Mission Statement Vision Statement
Goal Objective
Target SMART Objective
Critical Success Factor (CSF) / Value Driver smartKPI / Key Result Indicator (KRI)
Metric / Performance Measure / Performance Indicator Key Performance Indicator (KPI)
Initiative Milestone