Purposeful Identity contains a free online catalogue illustrating the use of corporate identity elements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain organizational values, mission statements, value drivers and vision statements used in actual business context.
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Retail - FTSE 100

United Kingdom

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  • Edited on: 31 October 2013
    Tesco aspires to be: * Wanted and needed around the world * A growing business, full of opportunities * Modern, innovative and full of ideas * Winners locally whilst applying our skills globally * Inspiring, earning trust and loyalty from customers, our colleagues and communities
  • Edited on: 31 October 2013
    We make what matters better, together
  • No one tries harder for our customers : * Understand customers * Be first to meet their needs * Act responsibly for our communities
  • We treat everyone how we like to be treated : * Work as a team * Trust and respect each other * Listen, support and say thank * Share knowledge and experience
  • We use our scale for good : * Creating new opportunities for millions of young people around the worlds * Helping and encouraging our colleagues and customers to live healthier lives and through this helping to tackle the global obesity crisis * Leading in reducing food waste globally

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